We had the pleasure of creating a product animation film for Rentokil. In celebration of their new pest catcher Radar X.
The film was designed to stand out and grab the attention at the start of the buyer journey.
Launching a new product through animation gives you a level of creative control that live action rarely affords – every frame can be designed to show exactly what you need the audience to understand. For RADAR X, we used product animation to make the technology feel both technically credible and visually compelling, giving Rentokil a film that could work across sales, marketing, and digital channels from day one.