We had the pleasure of creating a campaign film for Phyllis Tuckwell. Our approach was to use the event as a back drop to a powerful story told through the eyes of a group of competitors all raising money because of a special family Phyllis Tuckwell had helped through an incredibly difficult time. The film is centred around one person story…Chris’s Story.
Charity fundraising films work best when they stop being about the event and start being about the people – and Chris’s story gave us exactly the human anchor we needed. We built the film around his experience rather than the spectacle of the Dash of Colour itself, creating a piece that made the emotional case for supporting Phyllis Tuckwell far more powerfully than any facts or figures could.