High-quality Earth observation

The Challenge:

Open Cosmos came to us with an exciting brief and an ambitious timeline: could we deliver a flagship brand film for a major event, in just three weeks? and we had to pitch for the project.

At NRG Studios, we thrive on challenges like this. And when the brief includes space? It’s an instant yes. Our passion for the project, combined with our proven creative and production expertise, shone through from the very first conversation.

We secured the pitch not just because we were enthusiastic, but because we clearly demonstrated the strategic thinking, craft, and value we would bring to telling their story on the big stage.

Game on:

From day one, we knew we had to immerse ourselves in all aspects of the Open Cosmos world and fast. To do this project justice, we had to rapidly understand the complexity of Open Cosmos’ solutions and the cutting‑edge technology behind them. With only weeks to turn everything around, from the very beginning had an open dialogue with the Open Cosmos team, absorbing as much as possible at pace.

The initial creative pathway pointed towards a traditional production approach: talking-head interviews, lab footage of satellites in build, aerial scenes, and composed office shots of the team in motion. It was a solid start, but as the second script evolved, it became clear that this direction wouldn’t take us far enough.

Suddenly we were dealing with scenes involving forest fires, landslides, embassies, and orbiting satellites, worlds we simply couldn’t capture in time using live-action or stock.  The scale of the story had outgrown the original approach, and we needed a bold new creative solution.

Solution:

To bring the use cases vividly to life on‑screen and make the audience feel as if they were right there in the moment, we proposed harnessing the latest wave of AI‑powered creative tools to elevate the brand film and give it the gravitas it deserved.

It was this approach that unlocked a level of scale and cinematic ambition traditionally reserved for high‑budget productions, but without the associated cost. Only a few years ago, achieving this kind of visual impact would have been unimaginable. Today, when you combine the right story, vision and craft, AI video unlocks possibilities that were once out of reach for independent agencies.

The Craft:

To achieve the cinematic output we were striving for, while ensuring complete brand cohesion, aligning key visual elements with the Open Cosmos identity, and accurately showcasing their technology, we carefully balanced creative ambition with brand precision.

The Process:

We began by developing the AI‑generated footage, a process that required careful experimentation and precise prompting to achieve the desired look and feel for each scene. Once the foundations were in place, we integrated the Open Cosmos technology through targeted compositing. The technology itself was crafted by our 3D animator and seamlessly embedded into the environments to ensure it felt native to each moment.

To ground the film in reality, we incorporated authentic NASA Earth footage, creating a tangible connection between the storytelling and the real world. Finally, we layered 2D motion graphics to clearly illustrate how the Open Cosmos technology operates and how it helps address real-world challenges here on Earth.

The final touch was designing a sound effects track that would elevate each scene and immerse the audience in the world of Open Cosmos.

“The NRG team took an incredibly ambitious brief and delivered far beyond what we imagined. They immersed themselves in our world immediately, understood our messaging and tone of voice and transformed a complex story into a cinematic, emotionally engaging film, all on an extremely tight timeline.

We found their innovative use of AI, attention to detail, and collaborative approach made them the perfect partner. The final film landed brilliantly at our event and has become a standout piece for our brand.”

Kat Jarman
VP Marketing and Communications, Open Cosmos