Inspired by Nature
Lionel Hitchen: Communicating Family Heritage, Values and Expertise Through Film
What did NRG Studios deliver for Lionel Hitchen?
NRG Studios created a corporate brand film that translates Lionel Hitchen’s family heritage, values and expertise into a clear, engaging story—helping the business build trust, strengthen brand positioning and support marketing, recruitment and sales.
The Challenge: Communicating a Complex Brand Story Clearly
Lionel Hitchen, founded in 1965, has grown into a global supplier of flavour ingredients while remaining an independent, family-owned business.
However, the challenge was not a lack of story—it was clarity.
The business needed a corporate brand film that could:
- Clearly communicate heritage and long-standing credibility
- Show the human side of a family-run business
- Reinforce values of trust, quality and innovation
- Engage modern audiences quickly and effectively
Without this, their brand story risked being under-told across key touchpoints.
Our approach: A Corporate Brand Film Built Around People and Purpose
To address this, NRG Studios developed a corporate brand film focused on clarity, connection and credibility.
Rather than leading with technical detail, we structured the narrative around what matters most to audiences—people, purpose and values.
The film highlights:
- Family-owned heritage and long-standing history
- Passion for natural ingredients and product quality
- Strong relationships with customers and suppliers
- Ongoing innovation and tailored solutions
As a result, the content builds emotional connection first—before reinforcing expertise.
Multi-Use Brand Content Designed for the Entire Business
Crucially, the corporate brand film was designed for flexibility across the business.
It supports:
- Website and homepage engagement
- Sales and business development conversations
- Recruitment and employer branding
- Trade shows, presentations and events
By aligning messaging across these channels, Lionel Hitchen now presents a consistent, confident brand story at every stage of the journey.
The Outcome: Stronger Brand Positioning and Clearer Communication
As a result of the corporate brand film, Lionel Hitchen can now:
- Communicate its story with clarity and consistency
- Position itself as a trusted, long-term partner
- Showcase family values in a modern, engaging format
- Strengthen credibility with both existing and new audiences
Ultimately, the film transforms decades of experience into content that is clear, accessible and easy to share.
Watch the full film below:
Why Corporate Brand Film Matters for Family Businesses
For family-owned businesses like Lionel Hitchen, reputation is built over time—but must be communicated clearly.
This case study demonstrates how a corporate brand film can:
- Bring heritage and values to life
- Build trust quickly with new audiences
- Support both marketing and business development activity
- Translate brand story into commercial impact
Most importantly, it shows that clear, human storytelling drives stronger business outcomes.
The project outcome
The film is the centre piece of the website homepage and serves to really bring the company to life for visitors.
”The film looked amazing and really captured the essence of who we are, our culture and history. It’s been really well received and everyone enjoyed being part of it.
Fran PadghamMarketing Manager, Lionel Hitchen