Culture, Ethos and the LEK effect
L.E.K. Employer Brand Film: Bringing Culture, Values and the Talent Journey to Life
How do you clearly show what it’s like to work at your company?
L.E.K. Consulting needed an employer brand film that translated its reputation into a human, relatable story. While the firm is globally recognised, potential candidates still needed a clear answer to one key question: “Why work here?”
So, we created a film designed to showcase culture, values and career experience—helping L.E.K. attract the right talent through authentic, people-led storytelling.
The Challenge: Making Culture and Career Experience Tangible
Although L.E.K. offers strong career progression, early responsibility and a collaborative environment, these strengths were difficult to communicate through traditional recruitment content.
As a result, candidates struggled to fully understand what working at L.E.K. actually feels like.
Therefore, the brief focused on creating content that could:
- Move beyond job descriptions and corporate messaging
- Clearly show the lived employee experience
- Help candidates see themselves within the business
Ultimately, the challenge was to shift from telling to showing—and make the talent journey easy to understand.
Our approach: A People-Led Employer Brand Film
To achieve this, we produced an employer brand film centred on real experiences rather than corporate explanation.
Instead of describing the business, the film focuses on the moments that matter most to candidates.
Specifically, the story highlights:
- The experience of joining and growing within L.E.K.
- A supportive, high-performing and collaborative culture
- Early responsibility and meaningful impact
- Strong team relationships alongside high expectations
By focusing on authenticity and clarity, the film brings the L.E.K. talent journey to life in a way that is both engaging and easy to relate to.
Multi-Channel Content Built for Talent Attraction
In addition, the film was designed to work across the full recruitment journey.
This ensures consistency and impact at every touchpoint, including:
- Employer branding and early awareness campaigns
- Careers websites and recruitment landing pages
- Social media and digital channels
- Candidate engagement throughout the hiring process
As a result, L.E.K. now has a single, consistent narrative that supports talent attraction at scale.
The Outcome: A Clearer, Stronger Employer Brand
As a result of the film, L.E.K. can now communicate its culture and career experience with far greater clarity.
The content helps candidates quickly understand:
- What makes the company’s culture distinctive
- How employees grow and develop
- Why the environment appeals to ambitious talent
Importantly, it transforms employer branding from abstract messaging into something real, relatable and memorable.
Watch the full film below:
Why Employer Brand Films Matter for Talent Attraction
For consulting firms and professional services businesses, attracting the right talent is critical.
However, candidates no longer engage with generic messaging. Instead, they expect clarity, authenticity and proof.
This project demonstrates how an employer brand film can:
- Strengthen employer brand positioning
- Improve candidate understanding and engagement
- Support recruitment performance across the funnel
Most importantly, it shows that demonstrating real experiences is far more effective than simply describing them.
The project outcome
The films we have are enormously successful for the L.E.K Europe team. When the global marketing team saw the finished films, they commissioned us to make a new series of films for the US division.
”The project NRG created for us gained a huge amount of positive feedback, globally. The number of applications was also higher than ever.
Amelia HallExperienced Hire Recruitment Manager L.E.K London
Watch the Interviews film below:
Related Questions About Employer Brand Films
What is an employer brand film?
An employer brand film is a video designed to showcase company culture, values and career experience to attract potential candidates.
Why are employer brand films effective for recruitment?
Employer brand films help candidates understand what it’s actually like to work at a company, increasing engagement and improving hiring outcomes.
How did L.E.K. use video for talent attraction?
L.E.K. used a people-led employer brand film to clearly communicate its culture, career progression and working environment across multiple recruitment channels.