We had the pleasure of creating a product film for Insomnia Cookies. A new and exciting brand of indulgent cookies.
The film was designed to stand out and grab the attention at the start of the buyer journey.
Food product films live or die on appetite appeal, and for a brand built around indulgence the visual approach has to do most of the heavy lifting. We created a product film that put the cookies front and centre – close, tactile, and impossible to ignore – designed to stop the scroll and pull viewers straight into the buyer journey.