We had the pleasure of creating a product film for Magic Light Pictures. Promoting the Gruffalo Merchandise as we follow the adventures of a family on the magical forest trail.
The film was designed to stand out and grab the attention at the start of the buyer journey.
Following a family through a woodland trail might sound simple, but the brief required the film to make the Gruffalo merchandise feel like a natural, magical part of the adventure rather than the point of it. We kept the approach light and playful, letting the characters and the setting carry the story while the products wove seamlessly through every scene.