We had the pleasure of creating a launch app film for Element X. To celebrate the launch & breakdown functions of their internal communications tool.
The film was designed to stand out and grab the attention at the start of the buyer journey.
Launching an internal communications tool means your audience already knows the problem you’re solving – the film’s job is to make the solution feel worth switching to. We created a launch promo that led with the experience of using Element X rather than a feature list, giving the product a sense of energy and momentum from the very first frame.