The Insight Edit
The AI Christmas Film
The Hidden truth about AI in video.
Episode 2 of The Insight Edit, where Rob and Harry explore what really goes into creating an AI-driven film — beyond the hype and misconceptions.
They unpack why the film was made, how the story was developed internally, and the extensive production process behind it, from concept and visual style to music, compositing, and sound design.
Drawing on real experimentation, the episode challenges the idea that AI is faster or cheaper, and instead reframes it as a creative tool that still relies heavily on human direction, judgement, and storytelling. A grounded look at where AI adds value — and where it doesn’t — in modern video production
Parting thought:
But the biggest lesson wasn’t about technology —
it was about story, process, and knowing when AI helps (and when it doesn’t).
👉 Cut through the noise with Insight Edit. Clear thinking, fresh perspectives, and conversations that matter. Listen to the latest episode on Apple Podcast or Spotify – and if you’d like to continue the conversation, get in touch 📧 hello@nrg-studios.com